TANGGAL DIKUKUHKAN: 21 JANUARI 2009

Nama Lengkap:Prof. Dr. Asep Hermawan
NIP / NIK:1943 /  USAKTI 
Pangkat / Golongan:Pembina Utama Madya / IVd
Jabatan Fungsional:Guru Besar Ilmu Manajemen/Manajemen Pemasaran
Fakultas / Jurusan / Bagian:Fakultas Ekonomi/Pascasarjana
Agama:Islam
Telepon / Fax:021.5663232(8039)
E-Mail: azep@fe.trisakti.ac.id
: azep@cbn.net.id
: azep17@yahoo.com
Pendidikan  
  Sarjana Jurusan Manajemen, Universitas Padjadjaran, Bandung, 1983

MSc Master of Agricultural Development, Majoring  in Marketing for
Developing Countries, State University of Gent-Belgium, 1989

Doctor of Business Administrasion (DBA), Majoring in Marketing: Nova South-eastern University, Florida, USA, 2001  
PEMINATAN DALAM BIDANG PENDIDIKAN DAN PENELITIAN 1. Service Marketing
2. Service Management
PENELITIAN YANG PERNAH DILAKUKAN 1. Nasional
Consumer Decision Making Style and Consumer Sensitivity toward Corporate Social Performance, Business and Entrepreneurial Review, 2004Karakteristik dan Sikap Konsumen terhadap Online Shopping, Media Riset Bisnis & Manajemen, 2004
The Effect of Credibility Endorsers Perceived Credibility Towards Purchase Infection, 2004
Of Service Quality Toward Customer Satisfaction and Service Loyalty in Islamic Bank Setting, Business and Entrepreneurial Review, April 2005
Pengaruh, Social Influence, Value for Money dan Customer Convenience, terhadap Repurchase Intentions, Persada Economic Review, Maret 2006
Mencari Definisi yang Sesuai untuk Hospitality, Jurnal Manajemen dan Pemasaran Jasa, September 2005
The Effect of Employee Cues on Perceived Service Quality Satisfaction and Word of Mouth Recommendations in Hotel Setting, Jurnal Manajemen dan Pemasaran Jasa, Maret 2005
Pengaruh Kualitas Interaksi Lingkungan Fisik terhadap Kepercayaan dan Loyalitas Melalui Persepsi Keunggulan Kinerja, Media Riset Bisnis & Manajemen, April 2006
The Relationship of Employee Satisfaction and Guest Satisfaction in Hotel Setting, Jurnal Manajemen SDM & Organisasi, 2006
Modeling Corporate Social Responsibility in Marketing, Persada Economic Review, 2007
The Role of Value in the Relationship of Service Quality, Satisfaction and Loyalty, Persada Economic Review, 2007

2. Internasional
The Effect of Shopping Motives and Store Attributes toward Shopping Excitement and Satisfaction at Multinational Hypermarkets in Indonesia, International Management Development Tear Book, Global Business: Coping with Uncertainty, Edited by Erdener Kaynak, Talha D. Harcar, Pensylvania State University at Beaver, Advances in Global Management Development, Volume XIII, 2004:
International Manageent Development Association, Pensylvania & Maastricht School of ManagementCorporate Social Responsibility in Developing Countries. International Conference Proceedings, Western Sydney University, Australia, 1995
Corporate Social Responsibility and Business Performance, International Conference Proceedings, International Association of Business and Society, Vienna, Austria, 1995
Celebrity Endorser’s Attributes and Product’s Attributes, International Conference Proceedings, University Tenaga Nasional, Selangor Malaysia, 1999
The Effect of Employee Job Satisfaction and Customer Satisfaction in Higher Education Setting, Global Business  and Service, Trisakti University, Faculty of Economics in Cooperation with Edith Cowan University and Udayana University, Nusa Dua, Bali, 2005
The Effect of Guest Confidence, Contact and Communication Towards Relationship Marketing and Word of Mouth Recommendation, International Conference Proceedings: Environment Challenges of Service Industry in Asia Pacific, Faculty of Economics Trisakti University in Cooperation with Andalas University and Edith Cowan University, Bukittinggi, West Sumatera, 2006
The Influences of Personal Factors Towards Complaint Intention Mediated by Attitude and Perceptions of Complaint in Retail Banking Setting, International Conference Proceedings: Environment Challenges of Service Industry in Asia Pacific, Faculty of Economics Trisakti University in Cooperation with Andalas University and Edith Cowan University, Bukittinggi, West Sumatera, 2006
KARYA DAN/ATAU PENGALAMAN PROFESIONAL   
BUKU YANG TELAH DITERBITKAN:Metode Penelitian Bisnis, Penerbit FE Universitas Trisakti, 2003
Kiat Praktis Menulis Skripsi, Tesis, Disertasi, untuk Konsentrasi Pemasaran, Penerbit Ghalia Indonesia, 2004
Penelitian Bisnis Paradigma Kuantitatif, Pedoman Praktis untuk Mahasiswa S1, S2 dan S3 Konsentrasi Pemasaran, SDM, Keuangan dan Manajemen Operasional, Penerbit Grasindo, 2006
KARYA TULIS/MAKALAH TERPILIH YANG TELAH DIPUBLIKASIKAN Celebrity Endorsers : Matching Product’s Attributes and Celebrity’s Attributes, UBM Conference 99, UNITEN Business Management ConferenceStandardisasi vs Adaptasi Bauran Pemasaran Global Perusahaan Multinasional, Jurnal Bisnis dan Akuntansi, Vol.1 No.1, April 1999S
electing Celebrity Endorser : Linking Celebrities Characteristics and  Product Types, Business and Entrepreneurial Review, April 2002
Karakteristik dan Sikap Konsumen terhadap Online Shopping, Media Riset Bisnis & Manajemen Volume 4 No. 3 Desember 2004
The Effect of Employee Cues on Perceived Service Quality Satisfaction and Word of Mouth Recommendation in Hotel Settings, Jurnal Manajemen dan Pemasaran Jasa, Vol. 1 No 1, Maret 2005
Consumer Decision Making Styles and Consumer Sensitivity Towards Corporate Social Performance, Business and Entrepreneurial Review, Volume 6, No. 1, October 2006
The Effect of Service Quality on Value and Behavioral Intentions in Retail Stores Setting, Jurnal Penelitian Manajemen, Edisi Pemasaran, Nomor 1, Januari 2007
KARYA TULIS/MAKALAH TERPILIH YANG TIDAK DIPUBLIKASIKAN TETAPI TELAH DIPRESENTASIKAN Analisis Dampak Citra Selebriti terhadap Citra Produk yang Diiklankannya, 1995
Analisis Tanggapan Mahasiswa terhadap Kualitas Pelayanan Fakultas Ekonomi Trisakti Jakarta, 1995
Analisis Potensi Kebangkrutan terhadap Keputusan Financial Leasing, 1997
Kualitas Pelayanan dan Kecenderungan Perilaku Konsumen, 1997
Kinerja Manajer Investasi dalam Memperkirakan Waktu dan Memilih Surat Berharga, 1998
Kesesuaian Citra Selebritas dan Citra Produk yang Diiklankannya, 1999
The Effect of Service Quality on Value and Behavioral Intentions in Retail Stores Setting, 2002
The Effect of Services Cues on Perceived Service Quality, Value, Satisfaction, and Word of Mouth Recommendations in Higher Education Settings, 2003
Building Customer Loyalty Through Quality, Value and Satisfaction, 2003
The Effect of Service Cues on Perceived Service Quality, Value, Satisfaction and Word of Mouth Recommendations in Higher Education Settings, 2003
Karakteristik dan Sikap Konsumen Terhadap Online Shopping, 2004
The Effect of Shoping Motive and Store Attributes Toward Shopping Exciterment Pengaruh Shopping Motives and Store Attributes terhadap Shopping Excitement and Satisfaction, 2004 
The Effect of Service Quality on Value and Behavioral Intentions in Retail Stores Setting, 2004
The Role of Emotional Satisfaction on Student LoyaltyPerbedaan Persepsi Konsumen terhadap Atribut Toko serta Motivasi Belanja Konsumen pada Hypermarket Asing dan Domestik
PENGHARGAAN/TANDA JASA:Penghargaan sebagai Peneliti Terbaik Bidang Manajemen, 1993

Penghargaan Masa Bakti selama 10 tahun dari Universotas Trisakti, 2001

PENELITIAN TERPUBLIKASI
1. GOOGLE SCHOLAR
2. SINTA