Jakarta, December 10, 2020 – The Faculty of Economics and Business Universitas Trisakti successfully organized the seminar “Reaching the Youth Generation” under the theme “Building Strong Digital Marketing Strategies for Millennials and Gen Z in the Digital Era”. The event, held at the Sentul Campus on Tuesday, was officially opened by Ms. Fatik Rahayu, SE, M.Si, CMA.

The seminar featured a distinguished speaker, Mr. Raden Imam Nurhidayat, S.ST, MM, Marketing Manager of Harmonia Group. He shared valuable insights and experiences on effective digital marketing strategies aimed at engaging Millennials and Gen Z.

“The key to successful digital marketing lies in understanding the behaviors and preferences of young consumers,” stated Mr. Raden Imam Nurhidayat.

“Millennials and Gen Z exhibit unique habits in their use of digital media, requiring marketing strategies tailored to their needs,” he added.

The event was attended by students, faculty members, and business practitioners, all of whom showed great enthusiasm in engaging with the discussions and exchanging experiences on digital marketing.

“This seminar is highly beneficial for us as students to better understand current trends in digital marketing,” remarked one participant.