Professor

Prof. Dr. Asep Hermawan

DATE OF INAUGURATION: JANUARY 21, 2009

Full Name	:	Prof. Dr. Asep Hermawan
NIP / NIK	:	1943 / USAKTI
Pangkat / Golongan	:	Pembina Utama Madya / IVd
Functional Position	:	Professor of Management Science/Marketing Management
Faculty / Department / Section	:	Faculty of Economy/ Post-Graduate
Religion	:	Moslem
Phone / Fax	:	021.5663232(8039)
E-Mail	:	azep@fe.trisakti.ac.id
	:	azep@cbn.net.id
	:	Azep17@yahoo.com
Education
		1983: Bachelor of Management, Padjadjaran University, Bandung 1989: MSc Master of Agricultural Development, Majoring in Marketing for Developing Countries, State University of Gent-Belgium 2001: Doctor of Business Administrasion (DBA), Majoring in Marketing: Nova South-eastern University, Florida, USA
SPECIALTY IN EDUCATION AND RESEARCH		1. Service Marketing 2. Service Management
RESEARCH THAT HAS BEEN CONDUCTED		1. Nasional Consumer Decision Making Style and Consumer Sensitivity toward Corporate Social Performance, Business and Entrepreneurial Review, 2004 Karakteristik dan Sikap Konsumen terhadap Online Shopping, Media Riset Bisnis & Manajemen, 2004 The Effect of Credibility Endorsers Perceived Credibility Towards Purchase Infection, 2004 Of Service Quality Toward Customer Satisfaction and Service Loyalty in Islamic Bank Setting, Business and Entrepreneurial Review, April 2005 Pengaruh, Social Influence, Value for Money dan Customer Convenience, terhadap Repurchase Intentions, Persada Economic Review, Maret 2006 Mencari Definisi yang Sesuai untuk Hospitality, Jurnal Manajemen dan Pemasaran Jasa, September 2005 The Effect of Employee Cues on Perceived Service Quality Satisfaction and Word of Mouth Recommendations in Hotel Setting, Jurnal Manajemen dan Pemasaran Jasa, Maret 2005 Pengaruh Kualitas Interaksi Lingkungan Fisik terhadap Kepercayaan dan Loyalitas Melalui Persepsi Keunggulan Kinerja, Media Riset Bisnis & Manajemen, April 2006 The Relationship of Employee Satisfaction and Guest Satisfaction in Hotel Setting, Jurnal Manajemen SDM & Organisasi, 2006 Modeling Corporate Social Responsibility in Marketing, Persada Economic Review, 2007 The Role of Value in the Relationship of Service Quality, Satisfaction and Loyalty, Persada Economic Review, 2007 2. Internasional The Effect of Shopping Motives and Store Attributes toward Shopping Excitement and Satisfaction at Multinational Hypermarkets in Indonesia, International Management Development Tear Book, Global Business: Coping with Uncertainty, Edited by Erdener Kaynak, Talha D. Harcar, Pensylvania State University at Beaver, Advances in Global Management Development, Volume XIII, 2004: International Manageent Development Association, Pensylvania & Maastricht School of Management Corporate Social Responsibility in Developing Countries. International Conference Proceedings, Western Sydney University, Australia, 1995 Corporate Social Responsibility and Business Performance, International Conference Proceedings, International Association of Business and Society, Vienna, Austria, 1995 Celebrity Endorser’s Attributes and Product’s Attributes, International Conference Proceedings, University Tenaga Nasional, Selangor Malaysia, 1999 The Effect of Employee Job Satisfaction and Customer Satisfaction in Higher Education Setting, Global Business and Service, Trisakti University, Faculty of Economics in Cooperation with Edith Cowan University and Udayana University, Nusa Dua, Bali, 2005 The Effect of Guest Confidence, Contact and Communication Towards Relationship Marketing and Word of Mouth Recommendation, International Conference Proceedings: Environment Challenges of Service Industry in Asia Pacific, Faculty of Economics Trisakti University in Cooperation with Andalas University and Edith Cowan University, Bukittinggi, West Sumatera, 2006 The Influences of Personal Factors Towards Complaint Intention Mediated by Attitude and Perceptions of Complaint in Retail Banking Setting, International Conference Proceedings: Environment Challenges of Service Industry in Asia Pacific, Faculty of Economics Trisakti University in Cooperation with Andalas University and Edith Cowan University, Bukittinggi, West Sumatera, 2006
PROFESSIONAL WORK AND/OR EXPERIENCE
BOOKS THAT HAVE BEEN PUBLISHED	:	Metode Penelitian Bisnis, Penerbit FE Universitas Trisakti, 2003 Kiat Praktis Menulis Skripsi, Tesis, Disertasi, untuk Konsentrasi Pemasaran, Penerbit Ghalia Indonesia, 2004 Penelitian Bisnis Paradigma Kuantitatif, Pedoman Praktis untuk Mahasiswa S1, S2 dan S3 Konsentrasi Pemasaran, SDM, Keuangan dan Manajemen Operasional, Penerbit Grasindo, 2006
SELECTED PUBLISHED PAPERS		Celebrity Endorsers : Matching Product’s Attributes and Celebrity’s Attributes, UBM Conference 99, UNITEN Business Management Conference Standardisasi vs Adaptasi Bauran Pemasaran Global Perusahaan Multinasional, Jurnal Bisnis dan Akuntansi, Vol.1 No.1, April 1999 Selecting Celebrity Endorser : Linking Celebrities Characteristics and Product Types, Business and Entrepreneurial Review, April 2002 Karakteristik dan Sikap Konsumen terhadap Online Shopping, Media Riset Bisnis & Manajemen Volume 4 No. 3 Desember 2004 The Effect of Employee Cues on Perceived Service Quality Satisfaction and Word of Mouth Recommendation in Hotel Settings, Jurnal Manajemen dan Pemasaran Jasa, Vol. 1 No 1, Maret 2005 Consumer Decision Making Styles and Consumer Sensitivity Towards Corporate Social Performance, Business and Entrepreneurial Review, Volume 6, No. 1, October 2006 The Effect of Service Quality on Value and Behavioral Intentions in Retail Stores Setting, Jurnal Penelitian Manajemen, Edisi Pemasaran, Nomor 1, Januari 2007
PAPERS THAT HAVE NOT BEEN PUBLISHED BUT HAVE BEEN PRESENTED		Analisis Dampak Citra Selebriti terhadap Citra Produk yang Diiklankannya, 1995 Analisis Tanggapan Mahasiswa terhadap Kualitas Pelayanan Fakultas Ekonomi Trisakti Jakarta, 1995 Analisis Potensi Kebangkrutan terhadap Keputusan Financial Leasing, 1997 Kualitas Pelayanan dan Kecenderungan Perilaku Konsumen, 1997 Kinerja Manajer Investasi dalam Memperkirakan Waktu dan Memilih Surat Berharga, 1998 Kesesuaian Citra Selebritas dan Citra Produk yang Diiklankannya, 1999 The Effect of Service Quality on Value and Behavioral Intentions in Retail Stores Setting, 2002 The Effect of Services Cues on Perceived Service Quality, Value, Satisfaction, and Word of Mouth Recommendations in Higher Education Settings, 2003 Building Customer Loyalty Through Quality, Value and Satisfaction, 2003 The Effect of Service Cues on Perceived Service Quality, Value, Satisfaction and Word of Mouth Recommendations in Higher Education Settings, 2003 Karakteristik dan Sikap Konsumen Terhadap Online Shopping, 2004 The Effect of Shoping Motive and Store Attributes Toward Shopping Exciterment Pengaruh Shopping Motives and Store Attributes terhadap Shopping Excitement and Satisfaction, 2004 The Effect of Service Quality on Value and Behavioral Intentions in Retail Stores Setting, 2004 The Role of Emotional Satisfaction on Student Loyalty Perbedaan Persepsi Konsumen terhadap Atribut Toko serta Motivasi Belanja Konsumen pada Hypermarket Asing dan Domestik
AWARDS	:	Penghargaan sebagai Peneliti Terbaik Bidang Manajemen, 1993 Penghargaan Masa Bakti selama 10 tahun dari Universotas Trisakti, 2001